Body As A White Canvas, The Margiela Hotel.
Photos by EMMANUEL GIRAUD
Sylist by ADELE CANY
Art Direction by DAVID DE QUEVEDO
Words by JUSTINE TRAN
The 8th arrondissement of Paris, well known for its sumptuous Haussmann period buildings and endless upscale roads, holds an unexpected place, La Maison Champs Elysées, located at 8 rue Jean Goujon. Feel drawn into a deep storyline as you embark on a timeless journey where reality encounters surreal style.
All clothes by Martin Margiela for Maison Margiela
Discovering this incredible hotel is a very particular moment where space and time offer an offbeat vision, a new way of thinking. Seventeen of the fifty-seven rooms and suites are part of the Couture collection. Their design, entrusted to French fashion house Maison Martin Margiela on the basis of a competitive tender, demonstrates an exquisite creation of this legendary brand working at the peak of its powers.
Conceived like a piece of art, the space respects the limits set by the aesthetics of a 19th century townhouse and, at the same time, fully reflects Margiela’s philosophy and aesthetics: the predilection for white, cotton covers on furniture, playing with contrasting proportions, the denial of laws and rules. All in all, it’s a whole new interior space that has been redesigned in this place dating from the days of Napoleon III: several rooms and suites, a restaurant, a smoking room, a bar and the reception hall. Minimalism, purity, anonymity and surrealism are the key words that guided Margiela’s work to rethink La Maison Champs Elysées.
What most motivated the designer to take over this huge design project is the opportunity to settle in such a prestigious location. As a logical continuation of Margiela’s previous interior design projects, the redesign brings a cross-section between fashion and design, a unique poetic experience as an invitation for the visitors to reflect on his discrete style hidden inside one of the most prestigious spaces.